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Fiduciary advice across the USA since 2020

Gain the edge
your money deserves.

Prime Loan Solution blends fiduciary wealth management with smart lending, year-round tax strategy and right-sized insurance — one team, one written plan, zero commissions. From Sterling, Colorado to all 50 states.


4.9 / 5 from 327 verified client reviews

Mortgage approvedClosed in 11 days
Portfolio rebalancedQ1 · 14 positions
+$8,200dividends YTD
The Carter HouseholdSignature Plan · Advisor: K. Morgan, CFP®
Live plan
Guided net worth
$0
+12.4% year to date
Retirement funded68%
Mortgage rate locked5.05% APR
Tax saved this year$12,480
Prime Loan Solution team reviewing a client financial plan together Market analytics on a laptop screen
2020
Founded in Sterling,
Colorado

About Prime Loan Solution

Big-firm expertise. Hometown honesty.

Prime Loan Solution was founded in 2020 in Sterling, Colorado — in a year when markets whipsawed millions of American households — on a simple belief: everyone deserves advice that is legally bound to their best interest, priced in plain sight, and explained in plain English.

Our founders — a CFP® practitioner, a former mortgage underwriter and a practicing CPA — built the advisory they wished their own families had. Today we guide more than 2,400 households across 32 states from one small-town office with a very big rulebook: no commissions, no product quotas, no jargon walls.

  • Fee-only & fiduciary on every account, every recommendation
  • Loans, investments, tax and insurance under one roof
  • Written financial blueprints, not 60-page sales brochures
  • Licensed humans who answer within 4 business hours
See the vision that drives us

What drives us

Vision, mission & the values we bank on.

A country where sound guidance isn't a luxury good.

We're working toward an America where a teacher in Sterling and a surgeon in Seattle receive the same caliber of financial advice — fiduciary, transparent, and built to outlive market trends.

  • Commission-free advice as the industry default, not the exception
  • Financial plans ordinary families can actually read and act on
  • Every client one rate shock away from steady — never panic

An institutional-grade edge for every American household.

One accountable team that manages the borrowing, investing, tax and insurance sides of your balance sheet as a single, coordinated strategy — measured, reported and adjusted every quarter.

  • One written plan covering all four pillars of household finance
  • Fees published in plain sight before we ever meet
  • Outcomes measured against your plan, not the S&P alone

Three values. Zero exceptions.

Every hire, every recommendation and every difficult conversation is run through the same filter.

IntegrityIf we wouldn't put our own mother in it, we won't put you in it. Legally and personally binding.
ClarityNo jargon walls, no fine print ambushes. If you can't explain your plan back to us, we haven't done our job.
PartnershipWe win when you do — literally, because our fees are flat and our retention is 98%.

Why choose Prime Loan Solution

Six reasons clients stay for decades.

Anyone can promise performance. We compete on structure — how we're paid, how fast we answer, and how many disciplines sit at your table.

Fiduciary. Always.

Every plan, every trade and every recommendation is legally bound to your best interest — not a sales quota. We hold zero inventory of products to push, which is exactly why our advice is worth paying for.

"We'd rather lose a sale than your trust." — K. Morgan, CFP®, Founding Advisor
$0 in commissions accepted — ever, on any account, since 2020

Flat, published fees

See the price before you ever speak to us. No AUM surprises tucked into a 40-page brochure.

4 hrs

Human response, measured

Every client message answered by a licensed human within four business hours — tracked and reported quarterly.

One team, whole picture

Your mortgage decision knows your tax return. Loans, investments, tax and insurance at one table.

Bank-grade security

256-bit encryption, SOC 2-aligned document vaults and mandatory multi-factor on every account.

Proven across America

2,400+ households in 32 states guided since 2020 — through a pandemic, a rate shock, and back.

Work process

From first call to lasting wealth in four moves.

A defined, deadline-driven process — because "we'll figure it out as we go" is how people end up with the wrong mortgage and the wrong portfolio.

01

Discovery call

A free, pressure-free 30 minutes. We listen first — goals, debts, timelines and worries — before we ever suggest a thing.

02

Your blueprint

Within 7 days you receive a written financial blueprint: the plan, the fees, and the expected outcomes — in plain English.

03

Build & execute

Loans closed, portfolios funded, policies right-sized. You approve every step from one secure dashboard.

04

Steward for life

Life moves, so does the plan. Quarterly reviews, annual rebalancing, and an advisor who answers in hours — not weeks.

Our services

Every pillar of your financial life, one roof.

Each service stands on its own — and gets sharper when combined. Signature and Private Wealth clients use them together, on one coordinated plan.

Personal Loan

Fixed-rate, no-collateral funding from $5,000 to $100,000 for debt consolidation, home projects or life's curveballs — underwritten by humans who look at more than a score.

From 7.9% APR Decision in 24h
Apply now

Credit Loan & Building

Secured and builder lines from $500 to $25,000 designed to raise your score systematically — reported to all three bureaus and reviewed with a coach every quarter.

Score roadmap included 3-bureau reporting
Start building

Mortgage Loan

First homes, refinances and jumbo loans across 32 states. Pre-approval in 24 business hours and an underwriter who actually answers the phone.

From 6.1% APR Close in as few as 11 days
Get pre-approved

Wealth & Investment Planning

Low-cost, evidence-based portfolios plus retirement, college and estate coordination — managed to your written plan and rebalanced to your life.

Portfolios from $25K Quarterly rebalancing
Plan my portfolio

Tax Advisory

Year-round strategy, not a spring scramble. Entity structuring, deduction mapping and filing review led by CPAs who talk to your advisor — not past them.

CPA-led desk Avg. $9,400 saved in 2024
Book a tax review

Insurance Service

Independent audits across 40+ carriers for life, health, property and liability cover — right-sized to your actual risk, never to a quota.

40+ carriers compared Free annual audit
Audit my policies

Pricing & packages

Honest pricing, published up front.

Flat monthly fees. No commissions, no kickbacks, no product bonuses. Cancel with 30 days' notice.

Foundation

For households getting their footing.

$149 /month
  • Dedicated onboarding blueprint
  • Annual written financial plan
  • Budget & debt-payoff system
  • Credit-building roadmap
  • Email support — 24h response
Start with Foundation

Private Wealth

For families with $1M+ in investable assets.

Custom quoted
  • Everything in Signature
  • Estate & trust coordination
  • Alternative & private investments
  • Multi-entity tax strategy
  • Same-day advisor access
  • Annual client retreat in Colorado
Request a quote

All plans are fee-only and fiduciary. Lending services are compensated by a flat placement fee paid by the partner lender — never baked into your rate.

Service booking

Book your free 30-minute consultation.

Tell us where you are and where you want to be. A licensed advisor — never a call-center script — will map your next step, at no cost and with zero obligation.

  • Free 30-minute consultation, no obligation
  • Response within 4 business hours
  • Fiduciary advice from day one
  • Your data is encrypted and never sold

What happens next

  1. We confirm your slot by phone or email within 4 business hours.
  2. A 30-minute discovery call — your goals, our questions.
  3. A written blueprint within 7 days, fees included.

Reviews & testimonials

Americans who found their edge.

4.9
Based on 327 verified client reviews

"We'd been declined twice before a friend mentioned Prime Loan Solution. Their team restructured our debt, coached us for six weeks, and we closed on our first home in 11 days. I still can't believe the rate."

Marcus T.Denver, Colorado
Mortgage

"My previous advisor sold me products. Prime Loan Solution built me a plan. Fourteen months in, my portfolio is up 16% and I finally understand every line item I own."

Sarah WhitfieldAustin, Texas
Wealth Planning

"Their tax desk found a small-business deduction my CPA had missed for three straight years — worth $9,400. The flat fee paid for itself before we'd even finished onboarding."

Elena RodriguezSeattle, Washington
Tax Advisory

"Consolidated $23,000 of card debt into one payment at 8.9% instead of 27%. Funding hit my account 36 hours after signing. Zero games, zero hidden fees."

David ChenChicago, Illinois
Personal Loan

"They audited five policies we'd been auto-renewing for a decade. Same coverage, $1,860 a year less — and for the first time, someone explained exactly what we were buying."

Rebecca HayesNaples, Florida
Insurance

"I'm 52 and was convinced retirement math just didn't work for me. Their team rebuilt my plan in a week. My wife and I are now on track to retire at 60 — together."

Thomas OkaforAtlanta, Georgia
Retirement

FAQ

Questions? Answered.

Yes — unconditionally. Every advisor at Prime Loan Solution is a fiduciary on every account, at all times. We are legally and ethically bound to act in your best interest, and we sign a written fiduciary oath with every engagement.

Through flat monthly planning fees and a capped asset-based fee, both published on our pricing table. Our lending desk receives a flat placement fee paid by the partner lender — it is never added to your rate, and we disclose it in writing before you sign anything.

Planning clients start with no asset minimum. Managed investment portfolios begin at $25,000, and Private Wealth services are designed for families with $1M+ in investable assets.

Yes. Roughly a third of our lending clients start below 640. We build a credit roadmap first, then match you to secured, builder or co-signer-free products that fit — and most clients see meaningful score movement within two quarters.

Advisory and tax services are available in all 50 states. Our mortgage desk is currently licensed in 32 states; if you're outside that footprint we'll refer you to a vetted partner and still manage the planning side.

Typically within 24 business hours of receiving your documents. Closings average 21 days, and our record — set in Denver in 2024 — is 11 days from application to keys.

No — we complement them. Our CPA-led tax desk focuses on year-round strategy while your CPA handles compliance and filing. We coordinate directly (with your permission) so nothing falls between the two.

All documents live in SOC 2-aligned vaults with 256-bit AES encryption, and multi-factor authentication is mandatory on every account. We never sell data, and we purge archived files on a published schedule.

Yes. Monthly plans cancel with 30 days' written notice and no exit fees. Your documents, plan and account history are exported to you in full within 10 business days of cancellation.

Nothing at all — the first call is a conversation, not an audit. If it's convenient, recent statements and a rough debt list help us give sharper answers, but we can start with just your goals.

Contact us

Talk to a real advisor today.

Visit us315 Hays Ave, Sterling,
Colorado 80751, USA
Mon – Fri · 8:30 AM – 5:30 PM MTSaturdays by appointment · Closed Sundays

Ready to give your money an edge?

Book your free 30-minute consultation — a licensed advisor, a written plan, and zero pressure.